![]() By standardising the colours, different manufacturers in any location can all refer to the Pantone system to ensure colours match, without direct contact with one another. The Pantone Colour Matching System is a standardised, colour reproduction system. In order to print individual spot colours on to products, you need to know your brand’s Pantone colours. Promotional items are most commonly printed using spot colours, by a screen printing process. Generally, this is due to the Marketing or Design team not understanding the correct use of colour across different mediums and also not having clearly defined, brand colour compositions for each process. ![]() The printed colours on the merchandise will often be a different colour variation to both the website and printed literature, resulting in poor brand consistency. Therefore, in addition to the above file formats, ensure you ask your designer/agency to provide you with your brand colour references for Pantone, CMYK and RGB… Pantonesįar too often we see organisations using colours on their website which aren’t quite the same shades as used on their other marketing literature or branded merchandise. Your brand colours are your corporate identity and distinguish you from others. In order to portray a successful brand image, colour consistency across all communication channels is essential. Generally, these file types need to be at least 300dpi (DPI = dots per inch), otherwise, the quality will be too low and the image will appear fuzzy or blurry.ĮPS/AI files are typically the formats we require to print promotional products and are always the preferred file format. They are both ideal for e-mail marketing and online use, whether that be on a website, blog or on social media. JPEG/PNG – Most people will be aware of these two file formats and will probably use them regularly. Both are essential to have if you require items printed with your branding and are generally the most frequently used in the promotional product industry. web and e-mail marketing, we’d suggest that you ask your designer for the following when your artwork is created:ĮPS/AI – Either of these file formats allow the logo/artwork to be enlarged to any size without loss of quality. To be certain you have the required files for all printing processes and indeed other applications, i.e. However, for printed items your logo needs to be in the correct file format to ensure the finished product is of the highest quality possible. If we had a pound for every time a customer says, “can’t you just get the logo from our website, or off my e-mail signature?” we would be very wealthy indeed! This is usually quite straightforward however, there are some technical considerations which must be taken into account… Print file formats Once you’ve chosen which promotional products are right for you, it’s time to think about the branding.
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